Our Mission
Aenean gravida quis
Urban Verde is a non-profit organization that helps communities revitalize blighted urban and suburban areas. We work with real estate developers helping to transform contaminated properties into safe, affordable, and sustainable housing. The Problem We Address: Many communities, particularly those with a history of manufacturing or industrial development, are dotted with "Brownfield" sites – properties that are abandoned or underutilized due to environmental contamination. These sites pose health risks, depress property values, and hinder community development. Simultaneously, there's a critical shortage of affordable housing in many regions. Urban Verde sees these challenges not as problems, but as opportunities to provide synergistic solutions.
- Site Identification & Acquisition: Our team identifies Brownfield sites through partnerships with local governments, environmental agencies, and community groups. We prioritize properties where remediation is feasible and with the greatest need for affordable housing development.
- Remediation: This is the foundation of our process. We partner with qualified, experienced environmental engineering firms to conduct site assessments and implement appropriate remediation strategies. Remediation is conducted in strict compliance with federal, state, and local environmental regulations, ensuring the long- term safety of future residents.
- Sustainable Home Construction: Once a site is certified safe, construction of high- quality, energy-efficient homes can begin. We prioritize sustainable building practices and materials, incorporating features such as:
- o LEED certification standards: Or similar green building certifications.
- o Renewable energy sources: Solar panels, geothermal heating/cooling.
- o Water-efficient fixtures and landscaping: Reducing utility costs and environmental impact.
- o Healthy indoor air quality materials: Our building material helps to reduce airborne pollutants.
- Affordable Homeownership Programs: Urban Verde works with financial institutions and government agencies to make homeownership accessible by evaluating programs and grants that provide the following:

Laura Brinkerhoff
LSRP, CPG - FOUNDER
Laura Brinkerhoff has extensive experience in brownfield redevelopment. She has negotiated with local, state, and federal oversight agencies and maintains strong relationships with regulatory officials who approve various financing and funding programs.
For the past 25 years, Ms. Brinkerhoff has worked with developers and communities in need by designing and implementing complex Brownfield remedial solutions. She is a New Jersey Department of Environmental Protection (NJDEP) Licensed Site Remediation Professional (LSRP).

Robert P. Sobol
CHIEF OPERATING OFFICER
Robert Sobol has helped solve redevelopment challenges by offering creative, cost-effective solutions. His experience encompasses more than 30 years in commercial real estate development. Mr. Sobol supports equitable redevelopment and socially conscious objectives; he is committed to help Urban Verde succeed in its mission to revitalize properties to their highest and best use.
He is focused on job creation, affordable housing development, and preserving open space.

Rich DePetro
DEVELOPMENT ADVISOR
Rich DePetro has been involved in the development of real estate in urban renewal areas, the opportunity to serve on the Board of Urban Verde is a continuum of Mr. DePetro’s passion for renewing urban communities. Since restoring his first brownstone in Jersey City in 1982, Mr. DePetro has dedicated his career to creating innovative uses for abandoned properties throughout urban areas.
While working on an affordable housing redevelopment project that involved restoring six “shell” row homes in one of Newark, New Jersey’s historic districts, Mr. DePetro earned the nickname “orphan developer” for adding new life to these properties; a title bestowed by the City Director of Development who described the properties as “orphan properties.”
Mr. DePetro is dedicated to enjoying and creating natural habitats, and volunteers his time serving on several community boards and consulting with historic preservation groups.

Lou A. Schiedt, PE, PP
ENGINEERING ADVISOR
Lou Scheidt brings his vast knowledge of engineering and real estate development to Urban Verde as a Professional Engineer and Professional Planner. Mr. Scheidt is a New Jersey resident with a Master’s Degree in Management Science/Economics from Stevens Institute of Technology, and a BSCE from Valparaiso University. He was the founder and CEO of Innovative Engineering. Inc., a multidisciplined engineering firm that combined civil, electrical, mechanical, structural, and geotechnical engineering.
Mr. Scheidt is the recipient of the New Jersey Bell Good Citizenship Award. He has also served on Boards of several charitable, communal, and international organizations, including Grace and Peace Church, Safe Harbor, International Christian Wealth Builders Foundation, Community Compass, Grace Initiatives, and Urban Verde. He has acted as Secretary for Homes for All and founding president of both Monmouth Ocean Food Bank and Toms River Kiwanis. Mr. Scheidt is past president of the Sterling Wood Civic Association and Monmouth Professional Engineers. Mr. Scheidt’s passion for creating a cleaner environmental is evident in his volunteer work on the Wall Twp. Planning Board Environmental Committee.
Advisory Board

Marjorie Perry
COMMUNITY ADVISOR
As president of MZM Construction Co, Inc., Marjorie Perry is an innovator and role model for women in non-traditional fields. Her Newark, NJ based firm, founded in 1992, has been cited for consistently completing construction projects within budget and on time. Ms. Perry is recognized as a successful entrepreneur for her company’s General Contracting work for client that include the New Jersey Performing Arts Center, Delta Airlines, Port Authority of NY/NJ, and Verizon, Continental Airlines, Marriott. She proudly participated in the construction for the new Meadowlands Stadium (now called MetLife Stadium) for the Giants and Jets football teams.
Ms. Perry has a B.A. degree from Kean University and has also completed the Leadership for the 21st Century training at the Tuck School of Business at Dartmouth College, and has an MBA from New Jersey Institute of Technology. Named one of the top 50 women in business in 2007 in the State of New Jersey and top 25 Entrepreneurs in New Jersey in 2008, she received an A901 license from New Jersey Department of Environmental Protection and was appointed to New Jersey Economic Development Board by former NJ Governor Chris Christie.

Adam Lowy
FUNDING ADVISOR
Adam Lowy is passionate about the environment and helping to restore blighted properties to benefit the communities in which they are located. Mr. Lowy assists Urban Verde as an advisor in fund raising given his years of experience as founder of Move for Hunger, a Neptune, New Jersey based non-profit that assists food-insecure populations, especially those living in “food deserts” where access to grocery stores and fresh, nutritious food is limited.
Mr. Lowy brings to Urban Verde a wealth of knowledge in locating funding sources for non-profit ventures. He will be advising Urban Verde in the grant application process, fund raising activities, marketing and event coordination for stakeholder outreach and volunteer participation. A native of Monmouth County, NJ Mr. Lowy is a graduate of the W.P. Carey School of Business at Arizona State University.
